The revenue sharing arrangement is such that all writers get to keep a fixed percentage of the actual AdSense revenue generated from articles that they have written.

This arrangement, from the perspective of team members, maybe better than dividing AdSense revenue based on pageviews because the author is getting exactly what he earned. You can have less number of pageviews but if the CPM of your niche is high, it kind of balances out.

Now to put such a thing in place, you have two options – either ask all the authors to open separate AdSense accounts and send you their ad tags or better still, you can have just use one AdSense account (your own) and create separate channels for all authors. Let’s see how:

Say your blog (hosted on WordPress or Blogger) has three authors – Sam, Peter and Matt. Go to your AdSense dashboard and create three separate custom channels – give each channel a name that matches with the name of author.

Now create three different ad units (of the same format) but assign a different channel to each of them. You can follow a naming convention like Leaderboard_Peter, Leaderboard_Sam, etc.

Get the AdSense code corresponding to the AdSense channel you just created and it will look something like this.

<script type="text/javascript"><!--
google_ad_client = "pub-xyz";  /* Leaderboard - Peter */
google_ad_slot = "123789";
google_ad_width = 728;
google_ad_height = 90;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

The code will be exactly similar for all other ad units (per author) with one exception – the value of google_ad_slot will vary depending on the author and this is something that will help us determine the exact AdSense earnings of different authors.

To get the author name of a post on WordPress or Blogger, you can use the following code:

• Old Classic Blogger: <$BlogItemAuthorNickname$>
• New Blogger:
• WordPress Blogs: – you may even consider suing get_the_author_login();

Now all you need to do is write a simple piece of JavaScript code that maps the author name and google_ad_slot values correctly. This is the code for WordPress:

<?php function get_ad_codes($author) {
if($author == 'peter')
 return '123789';
elseif ($author=='sam')
 return '987878';
else // default, no author found
 return '964743';
} ?>

Now the AdSense code in your WordPress blog template will be something like this:

<script type="text/javascript"><!--
google_ad_client = "pub-xyz";
google_ad_slot = "<?php echo get_ad_codes(get_the_author());?>";
google_ad_width = 728;
google_ad_height = 90;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

To implement it in Blogger, go to Layout > Edit HTML, check "Expand Widget Templates" and search for:

data:post.body

and enter the code like in this image:

Let’s understand the above coding. We are going to use b:if tag, which is the conditional tag and using this we can use simple if-else logic in our template. The first line b:if cond=”data:blog.pageType == “item” checks for the post page ( the individual page of the post ) .
Second line b:if cond=”data:post.author== “David” checks if the Author is “David“. Here David is the display name of the first author. If the condition is “true” , viz; author is David the code inside the b:if and /b:if tags will be displayed. Hence, the Adsense ads will be displayed from David’s Account . Similarly the code flow will go for the another author Techpyala here ! You can add as many as authors as you like!

When the payment cycles is near, group the AdSense report by channels and there you’ve the exact earning data per author.

[sources: labnol & arpitnext]

AdSense video units, a program that allowed AdSense publishers to embed YouTube videos along with Google Text ads, will be discontinued from April 2009.

Unlike referrals, the video units weren’t really popular among website owners so in case you haven’t seen an AdSense video unit before, here’s a screenshot for you.

What you could use click statistics for:

• you can see how many clicks an ad gets
• see how many click a link of your gets on Twitter (just an example) (see Method 2)
  
• if you have an ad in two places (image or link, but most probably link because who would want to put the same image ad twice?), you can see how many clicks each of them gets, so you can compare and re-think where to have your ads placed
• you have links to some of your posts in a few places and want to know which one drives the most traffic to that article
• the third method is for Google Adsense, integrated in Google Analytics and helps you see more about the people who click, like where they come from (referrer, search engine and so on)
  

http://cli.gs/api/v1/cligs/create

url=%?url%&key=<your_api_key>&appid=77

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