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Zemanta, a service which helps blogger find related content - which up until now only included "professional media" - for what they write about, released a new version of it's service which includes a general makeover and also a recommendation engine which will include blog post links from the Zemanta community.

It will be interesting to see if any link can get into the Zemanta community related content (which might be something spammers can't wait to exploit), or there will be some factors which decide if a links is included or not.

The obvious reason people will like this is the fact that you can get some linkbacks and also generate traffic if you're lucky enough to be included in a blog post for which Zemanta was used. (but you'll also have to use it to have a chance, of course).