The following 2 books come directly from Google and are basically about SEO and how exactly Google works so that you build your website to get the most out of Google.
1. Google's Search Engine Optimization (SEO) Starter Guide:
Quote from the book:
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2. Google: Making the Most of Your Content - A Publisher's Guide to the Web:
1. Google's Search Engine Optimization (SEO) Starter Guide:
Quote from the book:
Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
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2. Google: Making the Most of Your Content - A Publisher's Guide to the Web:
Quote:
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At Google we’re frequently asked how web search works, and how web publishers can maximise their visibility on the Internet. We’ve written this short booklet to help you understand how a search engine ‘sees’ your content, and how you can best tailor your web presence to ensure that what you want to be found is found – and what you want to keep hidden, stays hidden. From webmaster tips and online tools, to a step-by-step guide to frequently asked questions, this booklet is geared towards small web publishers as well as owners of large sites. Just as the Internet itself has evolved dramatically in the past decade, so has Google’s own approach to web search and its relationship with site owners. We’ve created numerous tools to help webmasters maximise the visibility of their content, as well as control how their web pages are indexed. But there’s always more we can do. We hope that this booklet will encourage you to give us feedback and let us know what we can do to make the web an even better place for both searchers and publishers.
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