Microsoft Confidential File: How to Win Against Linux

In some highly confidential files [pdf] from Microsoft which were reconstructed into png image files we can see something very interesting about Linux (marked in red):

FY 03 IMPERATIVES

* Drive Revenue & XP Excitement
- Promote XP Software, Establish Products, Push to Professional+, Win Emerging
* Turn the corner on Longhorn
- Builds, alignment, execution
* Earn the Trust of Our Customers, Partners, & Government
- Community, closing the loop, compliance with SRPFJ
* Win against Linux
- Government, education, emerging
* Invest in the Ecosystem
- Metrics, roadmap, leadership
* Develop People & Organization
- Hires, communication, cross group, manager span, training

Challenges & Discussion
* Winning Against Linux: government, education, enterprise, embedded
* SRPFJ: OEMs hiding our innovations; Work to deliver, & comply
* Dry spell coming in FY04 - revenue, annuity, competition
* Emerging markets plan - Linux, other OSs, and piracy: ideas welcome
* Improving sick ecosystem - quality, innovation, profit
* Product segmentation - how many “premiums”?
* Finding the right balance on legacy support
* Making customer trust/connection a part of the culture
* Piracy: How to make progress (and yet balance with Linux)

Source and more info: boycottnovell