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Most Searched Electronic Producs / Brands

A recent blog post by Hitwise states that:

Using our in-depth search data this tool enables us to see which consumer electronics products, brands and models UK Internet users are searching for on a weekly basis. For the most recent week’s data (week ending 14/03/09), we can see that mobile phones are the most searched for products online, accounting for almost 30% of all consumer electronics searches. The top phone is consistently the Apple iPhone, with approximately 1 in 12 mobile phone searchers currently searching for all variations of the iPhone. The iPhone has so far only been surpassed on the odd week or two during the launches of new phones. For example, the Nokia 5800 XpressMusic which launched on 23rd January 2009, took top spot during w\e 14th Feb, picking up 6.6% of all mobile phone searches. However it fell back to second spot the following week, where it remains with 4.7% of all mobile searches.

Mobile_phones_video_Games_computers_software_televisions_cameras_game_consoles_mp3_players_sat_navs_toys_hobbies_hitwise.png

Also, 1 in 10 searches are for video games - over twice as many as for games consoles in seventh place.

Most searched brands:

apple_nokia_samsung_dell_sony_sony_ericsson_lg_hp_panasonic_nintendo_hitwise.PNG

We can see that Apple leads the pack, with 12% of all branded searches - almost twice as many as Nokia. As we saw above, Apple’s iPhone sits ahead of Nokia’s phones in the mobile phone market, but it is iTunes and their iPods that really sets the company apart from the rest of market in terms of searches. In the top 10, Samsung, Sony, LG and Panasonic all compete amongst multiple product ranges (most notably televisions), whereas Dell and HP share their involvement in the computers and printers categories. As we can see, the Hot Consumer Electronics List allows us to compare brand share amongst brands that would never normally be compared based on their niche product ranges, such as Blackberry, Dyson, TomTom and Nikon.

Users Go to Google the Most, After Visiting Twitter / Twitter Becomes More Popular than Google Blog Search

According to Hitwise, after visiting Twitter, most users go to Google. Here are the websites that people visit after visiting Twitter:

hitwise twitter


What Hitwise does not mention is that most Twitter users don't even go to Twitter because they use tools like Twhirl, TweetDeck, or Tweetie to post on Twitter.

To get a more macro view of this, the following chart shows downstream visits by category. The dark blue bars are parent categories and the lighter blue bars and sub-categories. For example, Email Services is a sub-category of Computers and Internet.

hitwise twitter in depth

Twitter sent nearly 1 in 5 downstream visits to Social Networks and 1 in 5 to Entertainment websites in February. The top Social Networks visited after Twitter were, not surprisingly, Facebook and MySpace, followed by the Twitter Search page and YouTube. The top Entertainment websites were Twitpic, YouTube and Flickr. NewTeeVee did a nice post last week on the increase in visits to video sharing sites from Twitter and Facebook, likening these services to personal broadcasting tools.

Twitter clickstream comparison



So how does Twitter's clickstream profile compare with the likes of Google, Facebook and Email Services? The following chart compares downstream visits from Twitter to Google, Social Networks and Email Services.

twitter clickstream comparison

It appears that Twitter is being used as a social network and means of distributing content. This is by no means the only way it is being used - just one standout trend. Twitter.com's clickstream profile is much closer to a social network than to Search Engines or Email Services. Twitter's clickstream differs markedly from search engines in that relatively little traffic goes to retail websites and Education (i.e. Wikipedia). It is also different from Email in that less traffic goes to Dating websites and again, to retail and Business and Finance websites.

In other Twitter news, it seems search.twitter.com has surpassed blogsearch.google.com.


According to compete.com (an account is required to view this subdomain data), traffic to search.twitter.com tripled in the last six months. Meanwhile, Google Blog Search traffic is flat and, only until just recently, the same can be said for Technorati. More importantly, Twitter Search has just about eclipsed Google Blog Search. As of February, Twitter Search attracted 1.35 million users while Google Blog Search, which has been plagued by relevance issues, sits at 1.38 million users.

twitter search

Twitter's growth in search has been aided by its girth in the press. According to news volulme data from Daylife, Twitter's weekly media mentions rocketed from 2000 per week last year to nearly 8000 today.

twitter post volume

Source for the last part: micropersuasion.

Gmail Gets More Visits than YouTube for the Past Two Weeks

According to Hitwise, Gmail had more visits than YouTube (both owned by Google) in the past two weeks. This is the first change in a long time. You can see the report here.



Among Google's websites, Gmail is now number 2, trailing only to Google search, but Gmail is still under 10% of all visits.

Gmail’s top 3 sources of traffic were Google, Facebook, and Yahoo! Mail, totaling 58% in February 2009. Google accounts for the largest share of upstream traffic at 49%, which has increased 10% from February of last year. Facebook represents just over 4% of the upstream traffic and this share has nearly doubled when compared to the previous year. The third source of traffic, Yahoo! Mail, presumably from Internet users with multiple web-based email accounts, sent fewer referrals in Feb 2009 and the share declined 18%.